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Are you looking for an experienced web developer with an eye for design?

Your users deserve open, responsive communication - from the inbox to the web.

For a mobile first design with a conversion based experience...

This is now a demo, Waldo works for Webflow.

Meet Waldo
The Humble Brag
For Experience
Executive Response
The Humble Brag
For Experience
Executive Response
The Humble Brag
For Experience
Executive Response

Are you looking for an experienced web developer with an eye for design?

Your users deserve open, responsive communication - from the inbox to the web.

For a mobile first design with a conversion based experience...

This is now a demo, Waldo works for Webflow.

Meet Waldo
The Humble Brag
For Experience
Executive Response

Who is Waldo? And Where Has He Been?

I'm Waldo Broodryk. 

Born in Johannesburg, South Africa (family goes back 3 generations there), moved to the United States in 1999 with my parents & brother. Became a U.S. Citizen in 2007. :)

Studied and graduated with a Bachelors Degree in both Marketing Management & Supply Chain Management at Missouri State University while swimming my way through college (2008-2012).

I worked as a Digital Producer at deepgroup Marketing from 2013 - 2014, then accepted my current position as a Digital Media Specialist at Herschend Family Entertainment in June, 2014.  

Work Experience

2 Years
- Responsive Email Design/Development
- Email Campaign & CRM implementation strategy using tools including ExactTarget, CoreMotives, Campaign Monitor
- Responsive conversion-based landing page development 
- Clean Shaven with Dollar Shave Club razors

3 Years
- Web Development/Web Design & UX with mobile first in mind
- Search & Display re-marketing campaigns with conversion tracking implementation

Life Long
- Learner
- Optimist
- Achiever
- Great Collaborator & Motivator
- Digital Enthusiast
- Optimizer
- Teacher

Here is Some of My Work

National Harvest & Cowboy Festival is soon approaching at Silver Dollar City. In preparation for the festival, we created targeted campaigns to promote conversions at all stages of the conversion funnel, from impressions to purchase.
- Designed & built the landing page, several emails, and display campaigns

Last year I was tasked with reconstructing our Season Pass portal page. Essentially where our guests go to find out information and decide upon which season pass version suits them best. As well as pushing the ability to purchase tickets with a payment plan vs. a one time payment (executed this with a tabular interface). With this campaign I targeted deeper than we had before with over 15 different versions of EACH Season Pass email to drive conversions & open/click-thru rates for each target audience. 

We launched an $8.7 Million expansion at Silver Dollar City this year and I had the opportunity to design & build the landing page which was ever changing between announcement in August, to finally opening the park section in March this year. It was a very fun project and included about 15-20 different emails in a campaign to promote it. 

National Harvest & Cowboy Festival is soon approaching at Silver Dollar City. In preparation for the festival, we created targeted campaigns to promote conversions at all different stages of the conversion funnel. 

Responsive Design & Dev

“Responsive” shouldn't be a keyword in the next year. It should be an expectation for all emails, websites, and especially conversion based landing pages to be built within a responsive template. Almost 55% of all emails are being opened on a mobile device, and I'm sure your open rates on mobile are even higher!

Here you can see an example of a simple responsive email template design which could be implemented for Dollar Shave Club emails. Design elements, copy & images are simply placeholder.

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